Shetland Market is a community site to help local businesses in Shetland to sell online easily. It was set up in 2010 by Al Whitworth, after winning a Shell LiveWire award for the idea. The website has been completely revamped at the end of 2013 with new features added, and the entire site simplified and improved. Nothing has been carried over from the previous site! We’ve listened to our suppliers too and changed a few things.

Buy Direct

On Shetland Market you’re buying direct from local businesses – we don’t stock anything ourselves. Your order goes straight to each supplier, and if you’ve ordered from different businesses at once, it’ll cleverly split your order up and send it to the right folk.

Each supplier takes 100% of the sale, Shetland Market only aims to cover costs by charging for a few “featured products”.  This might sound like an odd idea, but with myself, family and friends all having businesses that are listed on Shetland Market – the benefit is in bringing them all together and in this way each business helps the other as folk browse the site.

Linked Products

We also list some products from other Shetland businesses that already have their own online shop. These products are advertised on Shetland Market but in order to purchase them you will be taken to their website to pay.

Shop Locally

It’s great to finally see consumers wanting to get back to local produce, and Shetland products are springing up all over and there’s more selection than ever before. Shetland Market aims to make this even easier by providing a single place for you to find what you need and get it sent to you, whether you live in Shetland or not. The eventual aim is to have all sorts of products on here from crafts to chocolates, furniture to food.


Because you’re ordering direct from the supplier, your items may arrive separately. Delivery costs are set by each supplier so check each product for details. Read more about Delivery.


We’d love to hear from other local businesses who’d like to advertise on Shetland Market and help to support the site. See the advertising page for more details.